A new contender in over the counter make up in Malaysia's pharmacies, Collection had a steep battle to face.
They had to create a splash to cut through the noise within the pharmacy and standout against
the legacy brands like Revlon, Maybelline and Loreal.
The brand created splash in the UK for collaborating with edgy musicians and individuals.
They celebrate individualism, charisma and spunk. Harnessing the attitude would help the brand's awareness.
To start on the brand's amplification campaign, we first created presence on Facebook. We curated weekly content and gave the brand a voice to further personalize interaction between the brand and its fans. Visual imagery was kept quirky, fun and relevant to entice fans to share the content thus becoming brand's very own organic ambassador. Having had our ears close the ground, the brand grew rapidly over the period of several months locally.