ART DIRECTION / UX & UI
When it comes to 4 X 4 in Malaysia, Isuzu's truck was never part of Malaysian's consideration.
It was always consider as a contractor's car. Car owners felt, the look was rather old fashion and it lacks
power when compared to other 4 X 4 in the market.
Isuzu comes from a long legacy of truck making. They are experts when its comes to a truck's engine.
Their engine has dominated the efficiency category in truck engine for many years.
It has been tried and tested through a long distance drive initiated by the brand from Johor to Thailand
with a single full tank. It made it to Thailand, with some petrol left in its tank.
To demonstrate that the truck is mighty in its own right we created a
360 campaign to showcase its uniqueness. By comparing each of the truck's ability with
nature's very own rule breaker and defier, we highlighted that the Isuzu truck is a force to be reckon with.